I truly believe that the future is with youngsters who have ideas to bring change. But money, knowledge of business management, operations and technical nuances are at dearth. To get hold of one, the other is already required. Here is where SSM comes in as a catapult with management experience, network of experts and funding to thrust forth those with right ideas from motivated minds that is overwhelming with energy, eagerness and a fire to make it into a successful reality.

1.                How we help

We invest in companies which are likely to succeed without our help. Our goal is to provide assistance that helps increase the probability, scale and pace of that success.   We tap into our network in the field of technology, management, administration, operation and finance.

We focus our energies in three distinct areas critical to a company’s success throughout its existence:

·         Product design boils down to assisting with everything needed to get to product-market fit: defining the problem, focusing the solution, acquiring customers, delivering a “wow” first experience, testing and iterating, and identifying how to scale customers and revenue.

·         Organizational design, which tends to be where startups underinvest, includes establishing recruiting and onboarding processes, creating and modifying organizational structure and defining culture and core values.

·         Business strategy encompasses the areas outside of product, engineering and design that are required for market success, including distribution, pricing, partnerships and fundraising.

2.              Who do we invest in?

We classify the business into two major categories:

·         Innovation: Something original, new, and important—in whatever field—that breaks in to (or obtains a foothold in) a market or society

·         Customary: Something that customary and important—in whatever field—that breaks in to (or obtains a foothold in) a market or society by introducing a change  or targeting a different customer or purpose

We equally prefer both innovation and customary business. But we do not invest in customary businesses where we do not have a distinctive, easily-non-replicable advantage over competitors.  We neither want to take heads on with Google or for that nor invest in yet another website building company.

I am personally passionate about any engineering technologies especially in software technology, agriculture, rural development and energy savings.

We invest in mission-driven founders who embrace big ideas and refine it with deep thought process, big impact, big risk. Most importantly, we invest in teams that we hope to spend time with and support now and again in the future. We look for founders that have a passion and unique insight into solving a specific problem. We appreciate an orientation towards data and using it to question and change assumptions. We value integrity, focus, flexibility and a relentless will to succeed. We want leaders who collaborate, inspire and take time to celebrate the small victories. We invest in people who we would want to work for or have on our teams.

My definition of a Leader is a person with a mission, who attracts resources and uses or motivates them with passion, has unaltered focus, relentless will and energy to realize the mission into reality.  A child who wants chocolate form parents is a leader for that activity.  One’s age, designation and educational qualification do not define their Leadership.

3.              How to approach?

Before coming to us we advise you be prepared for these basic questions :

·         Are you proposing an ethical business?

·         Do you honestly think the business you propose is important for a segment of customers?

·         Why this business would be a success and what could make it a failure?

Next step is to write in to kgn@swakshaswara.com and we can take it forward from there.